Updated: October 16, 2026
Entity: Sky&Sea LLC (d/b/a Squared Away Travel)
Website: https://squaredawaytravel.com
1. Introduction
Sky&Sea LLC (“Squared Away Travel,” “we,” “our,” “us”) values your trust and privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you engage with us through our website, SMS/text messages, email, phone, or in-person and virtual consultations.
2. Information We Collect
We may collect:
- Identity & Contact Data: Name, address, phone number, email.
- Travel & Service Preferences: Cruise dates, destinations, stateroom choices, special requests, and persona quiz results.
- Transactional Data: Payments handled securely via Stripe or PayPal (we do not store card numbers). Travel vendor payments are handled directly in the vendor’s compliant systems, subject to their individual terms and privacy policies.
- Communication Records: Texts, emails, call notes, and questionnaire responses.
- Technical Data: IP address, browser/device type, pages visited, and UTM parameters collected via Matomo Analytics.
- Other Information: Voluntary details you provide (e.g., questionnaire comments or survey answers).
3. How We Collect Information
- Direct Interactions: Through forms (booking requests, newsletter sign-ups, quiz submissions), calls, texts, and consultations.
- Automated Technologies: Cookies and Matomo analytics for performance and personalization.
- Third-Party Systems:
- Go High Level (GHL) — CRM, forms, email, and SMS automation.
- Stripe / PayPal — secure payment processing.
- Tern — Travel CRM used during the quote/booking/travel phase.
- Cloudflare Turnstile (Privacy Policy: https://www.cloudflare.com/en-gb/turnstile-privacy-policy/)
4. How We Use Your Information
We use data to:
- Provide and personalize our travel planning services.
- Manage registrations, quotes, and consultations.
- Send confirmations, reminders, and updates.
- Process payments securely.
- Respond to questions and provide support.
- Send optional promotional emails (with your express consent).
- Analyze traffic and improve user experience.
- Comply with legal requirements and prevent fraud.
5. Data Storage and Protection
Your data resides in our Go High Level CRM, encrypted in transit and protected by industry-standard controls. Access is limited to authorized team members. Payment data is processed via PCI-compliant providers and never stored by us. Trip-specific data including passport and vendor payment information is maintained in Tern, which also employs industry-standard controls and is encrypted in transit.
6. Sharing Your Information
We do not sell, rent, or lease personal information or mobile numbers.
We share only when necessary:
- Service Providers: GHL (for CRM and messaging), Matomo (for analytics), Meta (for advertising measurement via the Facebook Pixel), Stripe/PayPal (for payments), Tern (for trip-specific data), Cloudflare Turnstile (for bot/spam prevention on forms)
- Legal Requirements: When required by law or court order.
- Business Transfers: If Sky&Sea LLC is acquired, with advance notice and protections.
7. SMS Program
Our optional SMS program delivers booking confirmations, service reminders, trip-related deadlines, and replies to your questions. It is a service program only; we do not send marketing or promotional texts.
- Opt-In: By sending us your number through the chat on our website, where the consent terms appear with the form; by verbal consent, by phone or in person; or by texting the number on our business card after you have already contacted us.
- Opt-Out: Reply STOP to unsubscribe anytime.
- Rejoin: Reply START.
- Frequency: Message frequency varies.
- No Sharing: Numbers and opt-in data are never shared for marketing. Emails and texts comply with CAN-SPAM and TCPA requirements. Each message identifies Squared Away Travel and includes unsubscribe instructions.
8. Cookies & Tracking
We use Matomo Analytics and the Meta (Facebook) Pixel to measure traffic, understand how visitors use our site, and measure the performance of our marketing. These tools may set cookies and collect information such as pages visited, device and browser type, and general location.
If you provide your email address (for example, through a quiz, booking request, or newsletter sign-up), we link it to your analytics identifier so we can better understand how our audience interacts with our site and marketing. You can control cookies through your browser settings, and you may opt out of this linkage at any time by contacting us.
Cookies help enhance experience but are not otherwise used for third-party advertising beyond the measurement described above. You may disable cookies via browser settings, though some site functions may be affected.
9. Children’s Privacy
Our services are not intended for children under 13. We do not knowingly collect data from minors. If such data is identified, it will be deleted promptly.
10. Your Rights
Depending on your jurisdiction, you may request to access, correct, or delete your data and to opt out of marketing. Requests can be sent to support@squaredawaytravel.com. We will verify identity and respond within legal timeframes.
11. Retention
We retain records only as long as needed for service delivery, analytics, and legal requirements — typically up to five years after your last interaction.
12. Third-Party Links
Our site may link to external websites (e.g., Norwegian Cruise Line, Go High Level calendars). We are not responsible for their content or privacy practices. Please review their policies before providing personal data.
13. International Transfers
If you access our site from outside the U.S., your data may be transferred and processed in the United States or other regions where our service providers operate, under appropriate safeguards.
14. Do Not Track Signals
Our site does not currently respond to DNT browser signals because no standard exists. You can manage tracking preferences through your browser or email us to discuss alternatives.
15. Artificial Intelligence & Automation
Squared Away Travel uses AI-assisted and automated tools (GHL workflows, cruise search/quoting, Matomo insights) to improve efficiency and personalization. These systems do not make decisions with legal or significant impact without human oversight. You may request review or opt out of automated decision-making where applicable.
16. Accessibility
We aim to make this policy accessible to all users. To request an alternate format (e.g., large print or audio), email support@squaredawaytravel.com.
17. Changes to This Policy
We may update this Privacy Policy periodically to reflect legal or operational changes. Updates will appear at https://squaredawaytravel.com/legal/privacy-policy with a new effective date. Material changes will be communicated by email (if you opted in). Continued use after updates means acceptance of the revised policy.
18. Contact Us
Sky&Sea LLC (d/b/a Squared Away Travel)
(legal address) c/o PSM Registered Agent LLC, 3706 SW Topeka Blvd. Ste 200, Topeka, KS 66609 USA
(mailing address) 4925 S Broadway Ave PMB 3571, Wichita, KS 67216 USA
📧 support@squaredawaytravel.com
📞 +1 (316) 375-2100